Naja : eco-friendly luxury lingerie with a social impact
Above & right: Isabel bra & panty set, with lace sparrow tattoo print on the inside of the bra cup to match the exterior. Pretty!
It has a social ♡.
It is glamorous.
It helps women.
It cares about the environmental production of its goods.
So much to love about this new brand.
“It started with a belief that lingerie should be about the woman who wears it...
...and that it should make her feel good about herself.”
Patterns inspired by Mexcican tiles and florals are digitally printed & hand embroidered in this Talavera range
We recently discovered a fresh young brand making luxury lingerie. What's new about that, you ask? Plenty of lingerie factories around the world making lovely products.
Yes, but Naja not only makes some of the most gorgeous pieces we have seen in a while, but the back story gives the brand ethical credibility - from their use of recycled PET fibre fabrics, to their Underwear for Hope program, which means 2% of every purchase goes towards supporting employment of single mothers who can work at home. Each bra comes with a lingerie bag, made by single mothers in their own homes.
“Naja is a product of our passions and beliefs:
a love for beautifully designed things,
a bit of rebelliousness, and a deep desire to make the world a better place.”
Founded by Catalina Girald (right) a former NYC attorney and Gina Rodriguez (Golden Globe winner for best actess in a comedy series for "Jane the Virgin"), the unlikely pair formed Naja on a shared belief and passion to empower women with an acceptance of their own bodies and to support underprivileged women.
Making high quality lingerie for modern women who want higher standards of production, a lower environmental cost and made safely in fair trade conditions doesn't mean this lingerie isn't femme fabulous! The intricate prints and patterns, combined with elegant curvy cuts and rich colours have totally captured the modern woman's heart and eye. We reckon this young company will go far.
Eco Conscious Production & Design
Fabric is digitally printed, rather than dyed, to reduce water usage in production. Each collection includes bras & panties made from fabric woven from recycled plastic bottles (PET). The resulting fabric is sweat wicking and antimicrobial.
“We want to disrupt the way lingerie is marketed toward women by creating a brand that seeks to empower women instead of objectifying them.
We did away with fake wind blowing into models’ hair and poses singularly aimed at the male gaze in order to connect with the smart, courageous, and sexy women of today.”
Naja's garment factory employs (mostly single) mothers, with flexible work policies to suit the demands of juggling work and care. Naja are striving to make the world a better place, by paying for the school books & supplies, uniforms and school meals of their worker's children.
Swimwear is also offered in a fabric made from recycled plastic bottles - we love this sculptural twirled navy blue number (right) and the removable belt on the multi-colour one piece adds a touch of the smarts to the beach scene.
Eco friendly, eco chic swimwear
This post isn't sponsored
- we just love the ethos behind this brand -
and the lingerie!