Eco and Ethically-made Underwear Brands

Here are some of our favourite lingerie and underwear brands (for women and men) that use eco materials like organic cotton and deadstock fabrics, and are made with fair working conditions.



Organic cotton everyday underwear, handmade in sunny California. They also do custom hand-embroidered pieces.


Certified organic and Fair Trade cotton underwear. Bhumi also make men's and women's basics, yoga & activewear, as well as a bed + bath range.

Eco Intimates by Madonna Bain

Beautiful lingerie made from organic cotton + lace. Designed in Byron Bay and handmade ethically in small quantities in Bali.

Lé Buns

Eco-friendly, effortlessly sexy, everyday essentials. Made ethically from fair trade + organic cotton.


Makers of minimalist underwear, as well as basics and swimwear. Made from eco materials and certified with Ethical Clothing Australia.


Founded by two Scandinavian sisters, Woron make everyday essentials like underwear, tops and leggings. The brand emphasises slow fashion and use sustainable materials such as Modal (made from beechwood pulp fibres) and organic cotton.



Incredibly stunning lingerie made from sustainable materials such as up-cycled and deadstock fabrics. Handmade in Berlin.
P.S. their imagery is stunning. Have a play on their 'Voyages' editorials section to see what we mean.

Lara Intimates

Founded in 2016 by two fashion graduates from the London College of Fashion, who set out to do something about the negative impact fashion can often have on people and the planet.

They handmade their garments in their own factory in London, using eco-friendly reclaimed, luxury surplus fabrics (which is unused material from large factories or brands).

Lara aim to empower and celebrate women, by making garments that fit and flatter, and provide opportunities to female makers in London.

Luva Hava

Luva Hava's feminine and pretty collection of lingerie and loungewear are handmade in Brighton, UK.

The label embraces slow fashion by only keeping a small amount of stock on hand at a time, and uses natural, eco-friendly materials such as bamboo, hemp, organic cotton, soy and tencel. Limited edition ranges are also made uses end of line and off cut fabrics.


Naja empowers marginalized women by employing single mothers and female household heads, and provides them with above-market wages, healthcare benefits, flexible working arrangements and even aids their children with school supplies.

Their Underwear For Hope program also allows Columbian women in remote areas to work from home and make the lingerie wash bags included with each Naja purchase. 2% of Naja's revenue is also used to help educate these women.

This brand is planet-friendly too, as it uses digital printing to reduce water wastage, and also sources fabrics made from plastic bottles.

Style Saint

Californian label Style Saint not only make beautiful pieces, but they also put ethical transparency at the forefront of everything they do.

They're shaking up the fashion industry by specifying exactly how many hours go into each piece, and sell only direct to end-customers to avoid the need for retail mark ups.



Certified organic and Fair Trade cotton underwear. Bhumi also make men's and women's basics, yoga & activewear, as well as a bed + bath range.


This brand has a passion for bringing ethical fashion to the world, with its motto of 'do no harm'. Etiko has been operating for a decade now, and works with fair trade suppliers to produce a range of environmentally conscious underwear and basics for men and women, as well footwear (natural rubber thongs/flip flops and organic cotton canvas sneakers).

Mighty Good Underwear

Australian based brand, making certified Fair Trade and GOTS organic cotton underwear for men and women. Mighty Good Underwear are very transparent about their production chain, which you can learn about on their website. Their organic cotton is sourced from India, which is also where their products are made.