It is you.
And me. All consumers.
Every person has the chance to
dream of how they want the world to be,
and as consumers, we have power in our choices
of what we buy,
and which companies we choose to support.
We have the power of a King & a Queen through our choices.
We live in a modern world which can demand the highest standards when it comes to shopping.
Standards about environmental impacts,
animal cruelty and
conditions for the people
who make these products.
Our buying choices are important
because they will create the demand
for the very products we want to buy.
As Future King & Queen it will be you, me, all of us,
who help to support and grow
a new reign of ethical consumerism.