If this is your first visit to The Future King & Queen, you are probably wondering what it's all about? Is it a new royal family?
In a word: no. It's something much more exciting.
There's a growing trend, world-wide, of ethical buying.
We are more discerning about where our food is grown and how our clothes are made. We want to be able to choose household items which have a lower environmental impact. We are questioning what chemicals and what processes are used to produce the goods we eat, wear and live with.
And we are becoming aware of the importance of compassion in our choices. Most of us love animals. We don't want to see them harmed. So it's a logical step to wonder why we kill them for fashion. (Or turn a blind eye to the realities of factory farming.)
More people are asking if we can do things better - for animals, for people and for the planet.
We believe our daily food, fashion and lifestyle choices do literally create the world we want to live in. So it's not hard to see that we do actually have the power of a King or a Queen.
But where to start if we want to make our lives more compassionate & eco-friendly? We all begin at a different point.
Perhaps you are considering purchasing cosmetics which are not tested on animals, or want to use less toxins in your home. Perhaps you enjoy Meatless Monday each week, or love going to the local Farmers Market to hunt for the freshness of local, organic veggies in season. Perhaps you are vegetarian, or vegan, or simply want to incorporate more of these foods into your diet.
Because the switch to a more compassionate way of consuming is not a black and white thing - it's more of a journey of discovery really - The Future King & Queen represents all of us on those steps.
We hope that you will find many articles of interest to read here, some recipes to try, and some introductions to businesses which are offering fashion, beauty & lifestyle products with high ethics, style & quality.
What makes the cut?
From cruelty-free cosmetics to fashion made without animal products, we hunt for beautiful things without compromise to ethics or style.
All products which we showcase on The Future King & Queen are 100% vegan and have been produced without testing on animals.
Bonus points are awarded for companies which pioneer organic ingredients over synthetic ones,
maintain high standards of environmental care & give back to the
We have a penchant for the little companies - the startups, the dreamers, the beginners, and the localisers - because they can always use a friendly shout out. Some of our favourite brands also happen to be larger, long-established ones - like Aesop & Stella McCartney - who helped pave the path in ethical, cruelty-free & natural thinking.
We also like to showcase some of the more animal-friendly options from the big name brands, because by purchasing these products over their traditional ones, it sends a message that consumers are getting savvy, and wanting to know the provenance and care behind a product before we vote with our powerful wallet.
Why are we doing this?
Keeping on top of the knowledge of which companies and products to support, and which to avoid, can be time consuming and, quite frankly, exhausting.
Our aim in creating Future King and Queen is to share our own discoveries & hopefully to provide you with a quick resource finder as a result.
With new materials being developed which are superior to leather, fur, wool and silk, it's no longer a dream to find cruelty-free, eco-friendly alternatives.
We are always on the lookout for new products to add to our list, and as more and more companies embrace the ever-growing demand for ethical products, it's an exciting time.
Here is our guide to vegan + fair fashion brands.
"One indication of our rising consciousness is that many practices that we found acceptable in the past are unthinkable today...
150 years ago, slavery was widely accepted by a large number of people around the world...
100 years most people thought it acceptable to deny women the right to vote...
50 years ago, most people accepted racial segregation as a way of life...
40 years ago, few people knew much or cared about environmental issues."
— Conscious Capitalism, John Mackey & Raj Sisodia